AI-Powered Commercial Transformation

Unlock EBITDA
Growth with AI

We partner with B2B companies and PE firms to design and deliver full-stack commercial transformations — powered by AI, grounded in execution, measured in margin.

1–3pp
EBITDA Uplift
250–500bps
Pricing Impact
2–10%
Topline Acceleration
Proven Results

From $100M Platforms to $2B+ Enterprises

Our AI-augmented approach to commercial transformation delivers measurable EBITDA impact across the full revenue architecture — from pricing and portfolio strategy to sales force effectiveness and GTM design.

1–3pp
EBITDA margin expansion driven through AI-led pricing and commercial model redesign
250–500
bps
Pricing impact delivered through intelligent segmentation, willingness-to-pay analysis, and dynamic price execution
2–10%
Topline acceleration through AI-optimised GTM, channel strategy, and KAM programmes
Sectors & Geographies

Deep B2B Expertise Across Industries Globally

We have delivered transformations across Europe and the Americas, partnering with leadership teams and frontline organisations in complex, multi-geography B2B environments.

Industrials
Technology
Logistics
Construction
Business Services
What We Do

Full-Stack Commercial
Transformation

01
Value Creation Plans
We design and deliver end-to-end VCPs that are grounded in commercial reality and AI-accelerated opportunity identification. We set the right ambition, build exec belief, and make teams self-sufficient in execution.
Ambition Setting VCP Design VCP Launch Programme Management
02
Commercial Excellence
We reimagine the full commercial architecture — from portfolio and pricing strategy to GTM model, channel design, and Key Account Management — with AI embedded at every layer.
Portfolio Strategy Pricing GTM Design Channel Strategy KAM
03
Sales Force Effectiveness
We build the operating rhythms, KPIs, and AI-powered coaching infrastructure that enable sales organisations to perform at their commercial ceiling — consistently.
KPI Frameworks Commercial Reviews Sales Process AI Coaching
Private Equity

Your Value Creation Partner from Day One

We work hand-in-hand with PE firms to design and govern value creation plans for portfolio companies — bridging the gap between investor ambition and frontline execution. Our approach earns the trust of portco leadership, builds genuine ownership of the VCP, and accelerates time-to-impact.

1

VCP Design with the PE Firm

We work with PE owners to pressure-test assumptions, size the commercial opportunity with AI-powered diagnostics, and set the right ambition.

2

Build Belief & Ownership at PortCo Level

We engage exec and frontline teams to co-create the plan — building the conviction and capability needed for genuine transformation.

3

Execution & Programme Management

Our goal is PortCo self-sufficiency — but we're available to programme-manage when needed, keeping the transformation on track through every milestone.

Perspectives

Thinking at the Frontier
of B2B & AI

Our ongoing research and writing on how AI is reshaping B2B commercial strategy, GTM, pricing, and value creation.

AI Imperative
The AI Imperative for B2B: Why the Window for Advantage is Now
How AI is fundamentally shifting the economics of B2B commercial models — and what leaders must do to capture the advantage before it closes.
Coming Soon 2025
Commercial Transformation
The New Commercial Transformation Playbook for the AI Era
Legacy transformation frameworks are insufficient for the pace and complexity of AI-driven disruption. A new playbook is emerging for B2B leaders who want to win.
Coming Soon 2025
GTM · Pricing · KAM
AI-Native GTM, Pricing & KAM: The Building Blocks of Future Revenue
Examining how AI is transforming the core levers of B2B commercial excellence — from intelligent pricing engines to AI-augmented key account management.
Coming Soon 2025