B2B Growth Consulting

Powering growth in B2B with Digital

What is Digital in B2B?

Digital in B2B is about personalisation at scale by using more data, analytics and automation to improve customer satisfaction and commercial outcomes

Digital Capabilities are not just about IT, but also about adapting the business processes and acquiring the relevant talent and mindset across functions

Digital Transformation is a journey and can begin in one functional area as long as its goals are intertwined with overall business strategy

Digital in B2B is improving customer satisfaction and commercial outcomes by using more data, analytics and automation

Digital Capabilities are not just about IT, but also about adapting the business processes and acquiring the relevant talent and mindset across functions

Digital Transformation is a journey and can begin in one functional area as long as its goals are intertwined with overall business strategy

Our Approach

Our Digital led approach to drive sales and margin growth at B2B companies

Uncover growth insights using advanced analytics

Translate analytics insights into pragmatic  actions

Manage change to capture and sustain growth 

Our Impact

STRATEGY

GTM Model
(Biotech)

Defined GTM segments and operating model to support double digit EBITDA growth

Channel Strategy
(Ingredients)

Designed channel strategy and operating model to grow distribution at 2x market

Value Proposition
(Media)

Built a value proposition and sales collateral to boost BD and share growth

COMMERCIAL EXCELLENCE

Price Execution
(Services)

Identified >5p.p margin uplift by analysing >3m transactions across >125k customers

Price Setting
(Specialty Chem)

Evaluated price elasticity for >400 Product-End uses to identify value maximising price

Key Account Mgmt
(Services)

Enabled double digit EBITDA growth by deploying rigorous Key Account Management

SALESFORCE EFFECTIVENESS

Contract Renewal
(Hi-Tech)

Predicted renewal behaviour and built tailored sales scripts improve win rate by 2x

Territory Allocation
(IT Services)

Supported 110% sales with 80% presales expense through data driven territory allocation

Sales Forecasting
(Industrial)

Predictive analytics to improve forecast accuracy and reduce manual effort

Keep in touch
© 2019 B2B Growth Consulting Ltd. Powering Growth in B2B with Digital
Keep in touch

© 2019 B2B Growth Consulting Ltd.
Powering Growth in B2B with Digital