With PE deal multiples at record highs, the pressure on a portfolio company to outperform its market and secure a good exit multiple is greater than ever before. Read how B2B companies can use digital to achieve this outperformance
Our analysis of over 50 Value-based pricing articles from the top search results, highlight that a) there is very little VBP literature geared towards B2B and b) no single article provides a comprehensive and actionable overview about VBP for B2B.
In this article we provide a complete overview of Value-Based Pricing, specifically for B2B companies
Digital in B2B is about personalisation at scale by using more data, analytics and automation, to improve customer satisfaction and commercial outcomes Digital Capabilities are… Read More »What is Digital in B2B?