With PE deal multiples at record highs, the pressure on a portfolio company to outperform its market and secure a good exit multiple is greater than ever before. Read how B2B companies can use digital to achieve this outperformance
Our analysis of over 50 Value-based pricing articles from the top search results, highlight that a) there is very little VBP literature geared towards B2B and b) no single article provides a comprehensive and actionable overview about VBP for B2B.
In this article we provide a complete overview of Value-Based Pricing, specifically for B2B companies